What is the first thing that you get to hear when you tell someone that you are a grad or an undergrad from TIP?
Is it “ Uhm..can you tell me exactly where this is located?
Or, “Oh wow! Beautiful campus, hun! Wonderful lake that you have got there!”
Or, “ Okay. I have heard Texperts are kindov spoilt; they aren’t as hardworking as NEDians you know”
Or, ” That’s nice, you know their designers are so much better than Indus.”
Or something else.
This one punch line tells you where your identity stands as a TIPian. This very first thought that comes to your mind is the marketing image that TIP is selling to the academic world outside. Every institution has it; though probably out of concern of maintaining the sanctity of the educational institutions as distinct from the corporate world, the academic world does not research on their image nor do they device strategies to market it as aggressively.
But every institution has an image nevertheless.
What comes to your mind when you think about LUMS, or NED or IBA or IVSAA, KU or even Jinnah University for Women?
This first sentence that comes to your mind about an institution is THE characteristic image that an institution carries. For instance IBA is associated with honesty and punctuality in wider corporate and academic circles. LUMS is considered to be pretty efficient, high profile people, but effectively removed from the reality of the common masses. They are also known to be apt in world-class extra curricular activities. NED has this instant recognition world wide that it provides the best engineers from Pakistani territory; though locally there are competitors that are equally significant. NCA is fun loving and creative and artsy.
What is TIP known for?
What do you think it should be known for? Does TIP have an institutional ideology? If yes, how does it attempt to market it, if at all?