Imagine a world without textiles. A place where comfortable pillows are replaced with tree stumps. Where curtains are made of sheet metal, rugs are made of sand, and sofas are made of cactus. That’s a hard world. Literally.
At IKEA, we have a soft spot for the soft parts. The fun and fluffy parts. The romantic and refreshing parts. The colourful and comfortable parts. The parts that put us to sleep, dry us off, help us relax and hide the stuff we don’t want to see. Without textiles, life is hard.
An excellent two minute video campaign from Ikea, which shows that “we have a soft spot for the soft part”, highlighting the role textiles play in our daily lives. Watch the full video here:
Work from TIP design student written about in leading newspapers:
Alliance Française Karachi (AFK) recently organised an exhibition entitled ‘Shibori’ of artist Erum Fatimah featuring ladies handbags and scarf of various colours at AFK Gallery.
Fatimah, a textile designer by profession, graduated from the Textile Institute of Pakistan (TIP) in 2010 with a BSc (Hons) Degree in Textile Design Technology. She fervently pursued to revolutionise conventional views without letting go of the cultural and traditional identity; transfiguring her designs into exceptional potential.
Sidrah Nadeem, innovative entrepreneur extraordinaire, has all men in Pakistan by the neck, literally. With her tie boutique All Tied Up, Sidrah’s hand-woven and hand-stitched silk ties have shaken up the Pakistani male fashion sense.
The video above shows Sidrah in CNBC Pakistan’s International show Pakistan This Week.
Previously, she has been written about in The Express Tribune, and just this week she was interviewed again by The Express Tribune for a story on women entrepreneurs. She has this to say regarding the initial challenges to setting up your own business:
“I held three successful exhibitions, built a strong case and then made a formal presentation. But those bankers didn’t take me seriously. They refused to lend me any money,” Nadeem said.
Not only bankers, she adds, but also some of her professors with whom she had discussed her business plan simply laughed it off.
“They thought that one, I was a girl with little business experience, and two, I was thinking about selling a niche-market product. Banks are highly cautious when it comes to financing niche-market products.”
The chock-a-block Karachi Fashion Week (KFW) successfully entered into its third day, after bagging a huge response from the international buyers here on Saturday.
The fashion presentations started with a slight delay, and contrary to the previous day, the hall was filled to capacity. The event bloomed with presentations of dresses designed by a group of Iqra University students, Anny Wear, Samar Mehdi, Fifth Avenue and Arslan & Yasir. It concluded with the fashion parade of MNS’s designs. Huma & Zara were the stylists for the day, Imran Qureshi as usual, was the choreographer, while back stage arrangements were finalised by Maida Qaiser and Textile Institute of Pakistan students.
To weave the highest-quality madras, we went to a small village in Tamil Nadu in Southeast India, the birthplace of madras, that’s been producing the fabric for over 100 years. Not the easiest route, but the one that would make our madras fabric stand out. We found out that the best madras comes from drying the yarns in fields with temperatures over 110 degrees at midday.