Sidrah Nadeem, innovative entrepreneur extraordinaire, has all men in Pakistan by the neck, literally. With her tie boutique All Tied Up, Sidrah’s hand-woven and hand-stitched silk ties have shaken up the Pakistani male fashion sense.
The video above shows Sidrah in CNBC Pakistan’s International show Pakistan This Week.
Previously, she has been written about in The Express Tribune, and just this week she was interviewed again by The Express Tribune for a story on women entrepreneurs. She has this to say regarding the initial challenges to setting up your own business:
“I held three successful exhibitions, built a strong case and then made a formal presentation. But those bankers didn’t take me seriously. They refused to lend me any money,” Nadeem said.
Not only bankers, she adds, but also some of her professors with whom she had discussed her business plan simply laughed it off.
“They thought that one, I was a girl with little business experience, and two, I was thinking about selling a niche-market product. Banks are highly cautious when it comes to financing niche-market products.”
Another video interview of Sidrah can be seen here.