Imagine a world without textiles. A place where comfortable pillows are replaced with tree stumps. Where curtains are made of sheet metal, rugs are made of sand, and sofas are made of cactus. That’s a hard world. Literally.
At IKEA, we have a soft spot for the soft parts. The fun and fluffy parts. The romantic and refreshing parts. The colourful and comfortable parts. The parts that put us to sleep, dry us off, help us relax and hide the stuff we don’t want to see. Without textiles, life is hard.
An excellent two minute video campaign from Ikea, which shows that “we have a soft spot for the soft part”, highlighting the role textiles play in our daily lives. Watch the full video here: